Madrinas Coffee
Creative Direction, Logo Design, Package Design, Illustration, Graphic Design
About Madrinas
Madrinas is an innovative coffee company that sells all-natural coffee products primarily targeted to the esports and video game industry. They encourage people to make the switch from chemically charged energy drinks to all-natural #COFFEE4FUEL. The product lines include from Cold Brew Coffee, Green Coffee Fuelers, and Whole Bean Coffee.
When I first started with Madrinas, they were in need of a rebrand. It was an honor to lead a team full of passionate individuals in visually revitalizing the brand. We worked closely with Design Agency, Moxie Sozo to help kick-start and establish our package design, then ran with it to the finish line. This rebrand has seen massive support from the Madrinas Community and the Content Creators we work with. From a new logo, to new packaging, to a new website, the rebrand was an immensely fun project.
