Project Overview
Quartermaster is a public safety apparel and equipment company owned by Galls. When working for Galls, I was tasked with designing Quartermaster's email campaign for their yearly 5.11 sale called "5.11 Days." Besides holiday season, this campaign produced Quartermaster's highest revenue of the year. When tasked with this project, I wanted to incorporate the colors in the hero throughout the rest of the email to give it a visual flow/theme. I chose to do this by reflecting the colors of the hero in the “shop now” buttons. Below are the designs for 4 emails that were sent out over the course of the 5.11 Days sale.
